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YELLOW
A storytelling website
Non linear and choice based storytelling is what stood out to me during brainstorming so I started researching about it.
Finding the engagement
Emerging trends in interactive storytelling and narrative design
Let's observe
Narrowed it down to the education sector
Students are unaware and do not have the understanding of the diverse range of career opportunities available to them.
Eighth to tenth graders in India
The choice-based storytelling website is being developed in response to a growing need for innovative and engaging resources to support career exploration and awareness among middle school students aged 13-15. In recent years, there has been a recognition of the importance of early career exposure and guidance in helping students make informed decisions about their future paths.
Student learns about the choice-based storytelling website from a teacher, parent, or school announcement.
Student navigates through the website's interactive storytelling features.
Student engages with the
interactive elements of the website.
Student explores additional resources and information they gained from the website later on.
User Journey
Stakeholders
Secondary stakeholders:
Teacher/ Educator
Career Counsellors
Government agencies
Technology platform/ providers
Primary stakeholders:
Students
Parent/ Guardian
User Persona
Empathy map
I am engaged
The Idea story
Dora the Explorer
What is already being practiced?
Career exhibitions and fairs
Guest speaker series
Industry interaction programs
Career counselling services
Experential learning opportunities
Shortlisting career paths
The Method in Madness
Storyboarding
Narrative ideation
The narrative or story flows as a story of two kids Anna and Alex, and their journey as they discover the different career paths through a certain object or character.
Characters and objects
Let's visualise
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