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YELLOW

A storytelling website

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Non linear and choice based storytelling is what stood out to me during brainstorming so I started researching about it.

Finding the engagement
 

Emerging trends in interactive storytelling and narrative design

Let's observe
 

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Narrowed it down to the education sector

Students are unaware and do not have the understanding of the diverse range of career opportunities available to them.

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Eighth to tenth graders in India

The choice-based storytelling website is being developed in response to a growing need for innovative and engaging resources to support career exploration and awareness among middle school students aged 13-15. In recent years, there has been a recognition of the importance of early career exposure and guidance in helping students make informed decisions about their future paths.

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Student learns about the choice-based storytelling website from a teacher, parent, or school announcement.

 

Student navigates through the website's interactive storytelling features.


Student engages with the 
interactive elements of the website.

 


Student explores additional resources and information they gained from the website later on.

User Journey

Stakeholders



Secondary stakeholders:
Teacher/ Educator
Career Counsellors
Government agencies
Technology platform/ providers

Primary stakeholders:
Students
Parent/ Guardian

 

User Persona

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Empathy map

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I am engaged
 

The Idea story
 

Dora the Explorer
 

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What is already being practiced?



Career exhibitions and fairs

Guest speaker series

Industry interaction programs

Career counselling services

Experential learning opportunities

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Shortlisting career paths

The Method in Madness
 

Storyboarding

Narrative ideation

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The narrative or story flows as a story of two kids Anna and Alex, and their journey as they discover the different career paths through a certain object or character.

Characters and objects

Let's visualise
 

Press the play button

The finale
 

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